Google has announced two new AI-powered tools, Ads Advisor and Analytics Advisor, built on its Gemini models to help advertisers and analysts unlock insights and improve performance.
Rolling out to English-language Google Ads and Google Analytics accounts in December, these agentic tools are designed to act as proactive digital partners, making campaign optimization and data interpretation faster and more intuitive.
Ads Advisor serves as a hands-on campaign consultant inside Google Ads, helping marketers optimize performance, generate creative ideas, and troubleshoot disapprovals.
Users can ask direct questions like “How can I improve my holiday campaign?” and receive personalized recommendations that can be applied instantly.
It also learns from user interactions to offer more relevant advice over time, acting as an intelligent assistant that evolves with each campaign.
Analytics Advisor functions as a conversational analyst within Google Analytics, delivering instant insights and explanations across reports.
Marketers can ask “Why did my traffic spike last week?” and the tool performs key driver analysis to pinpoint the cause.
It also suggests next steps and growth opportunities based on the data, bridging the gap between analytics and action.
Key Takeaways:
- Google’s Ads Advisor and Analytics Advisor launch globally in December 2025.
- Ads Advisor helps manage campaigns, generate creative assets, and fix issues in real time.
- Analytics Advisor provides fast, AI-driven insights and recommendations directly in GA4.
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