Google announced the launch of Ads Decoded, a new podcast designed to give advertisers direct access to the people building Google Ads, according to the company.
The podcast was hosted by Ginny Marvin, Google’s Ads Product Liaison, who has worked in paid search and digital advertising throughout her career.
Google said the show aimed to address common questions from advertisers by featuring candid conversations with product managers and engineers responsible for Google Ads and its supporting tools.
The first episode focused on how marketers could use analytics and AI more effectively. Marvin spoke with Eleanor Stribling, a Group Product Manager at Google Analytics, about using analytics as more than a reporting tool.
Topics included improving measurement setups, strengthening data quality, and using analytics to support optimization and activation across advertising workflows.
Ads Decoded launched as a full-season podcast and was made available on YouTube and major podcast platforms.
Google positioned the show as an ongoing channel for advertisers to understand product decisions, upcoming changes, and best practices directly from internal teams.
Why This Matters Today
The launch reflected growing demand from advertisers for clearer communication from major ad platforms as automation and AI play a larger role in campaign management.
Many advertisers have reported difficulty understanding how product changes affect performance, measurement, and control.
By creating a direct media channel, Google aimed to reduce that gap.
Ads Decoded placed product leaders in a long-form format where they could explain how tools were designed, how data was used, and what advertisers should prioritize when setting up campaigns.
This approach contrasts with shorter product announcements or documentation updates that often lack context.
The focus on analytics and AI in the first episode underscored where advertiser questions have been most concentrated.
As AI-driven bidding, targeting, and measurement expand, advertisers have needed clearer guidance on data quality, setup, and interpretation.
The podcast also signaled a broader shift toward transparency and education as competitive pressure among ad platforms increased.
Giving advertisers access to internal perspectives may help build trust at a time when platform automation decisions have a direct impact on business outcomes.
Our Key Takeaways:
The launch of Ads Decoded established a new direct communication channel between advertisers and the teams building Google Ads.
By featuring product leaders in long-form conversations, Google aimed to explain how advertising and analytics tools are designed and used in practice.
The first episode’s focus on analytics and AI reflected advertiser demand for clearer guidance as automation increasingly shapes campaign performance.
The podcast positioned itself as an ongoing source of context around product decisions, measurement, and optimization.
- Google launched the Ads Decoded podcast to connect advertisers directly with Google Ads product teams.
- The first episode focused on analytics, AI, and the importance of strong measurement foundations.
- The podcast created a new channel for explaining product decisions and changes in greater detail.
You may also want to check out some of our other tech news updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness. 🗞️
