Google is rolling out several new features designed to help users connect with content they trust while browsing the web.
The Preferred Sources feature, which allows users to customize their Top Stories by selecting favorite news outlets, is expanding globally to English-language users.
This update is designed to help publications strengthen their direct relationship with audiences, as early data shows users click twice as often on links from their selected sources.
Additionally, a new feature will highlight content from a user’s news subscriptions, ensuring that paid content is easily accessible through a dedicated carousel in search results.
Alongside these user-centric updates, Google is piloting a commercial partnership program with major publishers like The Guardian, Le Monde, and USA Today.
This initiative explores new ways to integrate news content into AI-driven experiences such as the Gemini app.
The pilot includes testing AI-powered article overviews and audio briefings, which offer users more context before they click through to a story.
These efforts signal Google’s intention to strike a balance between AI innovation and support for the journalism ecosystem by driving traffic and engagement back to original publishers.
Key Takeaways:
- Preferred Sources lets users prioritize news from their favorite outlets.
- A new carousel highlights links from active news subscriptions.
- Google is testing AI-powered article summaries with major publishers.
You may also want to check out some of our other recent updates.
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