Google’s October Demand Gen Drop is brimming with action-packed updates that are designed to help advertisers get the most out of their YouTube ad performance and conversions.
The focus this month is on smarter bidding, more innovative creative tools, and stronger customer acquisition methods.
One of the best things to notice is the addition of New Customer Acquisition Targets, which makes it simpler for brands to acquire new customers.
Early movers who utilized New Customer Only Mode saw an 11.5% increase in new customer share and reduced acquisition cost by 3%.
Advertisers can also utilize Target CPC bidding to simply contrast performance by ad platform with identical settings.
Another key new addition is Web to App Connect deep linking on iOS, which allows users to move from ads to your brand’s mobile app seamlessly.
Meanwhile, AI-generated videos now optimize for both viewer experience and reach, and product feeds act as virtual stores.
Campaigns leveraging tROAS objectives see conversions rise by up to 20%.
You may also want to check out some of our other recent updates.
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