Google is expanding its vision for Asset Studio, turning it into a one-stop hub for creating high-quality marketing assets.
Powered by Google AI, the updated platform will allow marketers to generate, review, and share creative content faster than ever.
New tools will let users apply style references for consistent branding, visualize ads across multiple channels with shareable previews, and speed up collaboration just in time for the holiday season.
A significant upgrade comes with Imagen 4, Google’s advanced image-generation model.
It delivers sharper visuals, intricate details, and photorealistic quality for product and lifestyle images.
Marketers can transform standalone product shots into campaign-ready lifestyle visuals, refresh entire photo batches in bulk, and maintain brand consistency through custom style references.
In addition, Asset Studio now supports video creation from simple text and images, upgraded previews and shareable asset links, making it easier to collaborate and confidently launch campaigns.
You may also want to check out some of our other recent updates.
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