Elon Musk revealed that Grok, the AI chatbot on X, might soon include paid placements in its answers.
This change would help offset the high GPU costs needed to run AI and make ad targeting more accurate.
The move signals that X is looking for new ways to make AI tools pay for themselves.
If introduced, these paid placements could appear directly inside Grok’s replies to users’ questions.
While this might help X’s business model, it could also change how people interact with the chatbot.
Advertisers would be able to show their products to users based on AI-driven insights, blending ads with AI responses.
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