‘Maximizing LinkedIn for Business Growth’ provides a practical framework from Neal Schaffer, a digital marketing consultant with over 15 years of experience advising startups and Fortune 500 companies on LinkedIn strategies.
As the author of multiple books, including The Age of Influence and Digital Threads, Schaffer bases this updated and expanded edition on current platform changes, algorithm updates, and AI integrations as of 2026.
The book targets business professionals, entrepreneurs, sales teams, and job seekers who want to shift LinkedIn from a static profile to an active growth engine.
The guide covers profile optimization for search visibility, intentional networking, thought leadership through content like posts, newsletters, articles, carousels, and short videos, plus social selling tactics that focus on value over hard pitches.
It includes decisions on whether to opt for a free versus Premium or Sales Navigator account, building a personal CRM for follow-ups, and establishing credibility through recommendations and social proof.
Real-world case studies show professionals securing consulting work, speaking opportunities, job offers, and partnerships via LinkedIn.
What You Will Learn
You will learn to:
- build a standout profile that attracts inbound opportunities,
- grow a relevant network through engagement rather than mass outreach, and
- produce resonant content efficiently with AI assistance, such as the ASKNEAL™ framework, while maintaining your authentic voice.
The book explains prospecting methods for B2B leads, content formats that align with the current algorithm, and a sustainable daily routine plus playbook for consistent activity.
Readers gain access to bonuses, including a 30-day quick-start checklist, the full ASKNEAL™ AI guide, and a content calendar template.
On Goodreads, the prior edition holds a 4.3 rating from 22 reviews, with praise for its actionable steps and lack of fluff. Amazon shows 4.6 out of 5 stars from 67 ratings for related versions, where users note the strategies suit both beginners and experienced users.
Our Key Takeaways:
- This book delivers a proven, updated system to transform your LinkedIn presence into a source of business opportunities and professional connections.
- It suits anyone seeking clients, leads, career advancement, or thought leadership, with most tactics working on a free account.
- It provides practical steps, current best practices including AI integration, and real case studies that show measurable results from strategic LinkedIn use.
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