In today’s issue, explore two effective content marketing trends, get a scoop on the latest tech and AI news, and discover newly released business books by credible authors:
Digital Marketing Trends and Content Ideas
Here’s a proven video format and an effective marketing tactic to get more views and leads:
- The 3 Tasks format simplifies complex topics or processes into fundamental, actionable principles, positioning the creator as a mentor who demystifies intricate subjects for their audience.
Codie Sanchez illustrates this in her insightful Short titled “The 3 Jobs Of A CEO“, where she breaks down the essential roles of a CEO.
If you’re a coach or consultant, use this format to distill complex topics into easily digestible advice, positioning yourself as an authority and helpful guide to your target clients.
Here’s an example: “Struggling to master [complex skill/topic]? Forget the overwhelm. Your success hinges on these 3 daily actions, and once you master them, everything changes.” - News-Jacking involves hijacking high-interest events such as the Artemis II mission to skyrocket your reach.
Uber Eats turned the real Nutella jar that floated across the Artemis II Orion spacecraft during NASA’s livestream into a branded stunt.
Their recent X video shows the jar and a green Uber Eats bag drifting in zero gravity inside the capsule, with the caption “How’d you think the Nutella got there?”
The clip has racked up millions of views in under 24 hours.
This shows how a single timely edit can deliver massive reach without a big budget. The original NASA footage gave Nutella free exposure; Uber Eats layered on the delivery joke to own the conversation.
Here’s a quick guide on how to jack the news to go viral
Marketing Tech News and AI Updates
Here is the latest marketing tech and AI news you may have missed:
- TikTok and the ICC have launched Digital Commerce Labs, a global initiative to provide small businesses in emerging markets with digital tools, training, and mentorship.
The program aims to drive economic growth and resilience across ten countries by connecting entrepreneurs with expert-led virtual classrooms and local networking opportunities. - Grok-4.20 topped the Chatbot Arena in the Legal & Government category, outperforming Anthropic’s Opus 4.6 and Google’s Gemini 3.1 Pro with superior accuracy on real lawsuits, tax strategies, and cross-border compliance.
- OpenAI released a new $100/month ChatGPT Pro plan built specifically around Codex, its agentic coding tool. The plan offers 5x more Codex usage than Plus, priority request handling, and is positioned as a direct answer to Anthropic’s Claude Max plan for power developers.
- OpenAI is now under investigation by the Florida Attorney General over allegations that ChatGPT was used to plan a shooting at Florida State University that killed two people and injured five.
It is one of the first state-level law enforcement actions targeting an AI company over a violent crime. - Google launched interactive simulations and 3D model generation in the Gemini app, letting users turn complex topics and questions into live, interactive visual models – covering everything from fractals to scientific concepts directly within a chat.
- Instagram began rolling out the ability for users to edit their comments on posts – a feature users had been requesting for years. Edited comments are labeled to show they were modified.
New Books and Bestsellers for Entrepreneurs
Here are some newly released books by credible authors for entrepreneurs, marketers, and leaders:
- THE ME FACTOR by Lisa Towles is a strategic guide for authors that shifts focus from generic marketing tactics to authentic identity and positioning.
The book talks about combining market intelligence, brand strategy, and content tactics to achieve meaningful visibility and memorability in a crowded market. - AWARD-WINNING PUBLICITY by Liz H. Kelly explores an 8-step publicity process for securing earned media (TV, print, radio, podcasts) to boost brand awareness, trust, and business results.
The book features the author’s award-winning national campaign for Eclipse Glasses that generated 54 TV interviews in 8.5 months, covering story development, media outreach & training, and amplifying wins through digital and book marketing strategies. - STORY SELLING by Dan Clark teaches how to master strategic storytelling to activate six key brain chemicals, 5x your value, 10x your influence, and turn words into wealth.
You’ll learn how to deliver authentic, emotionally resonant stories that build credibility, inspire action, and establish unforgettable leadership. - RECLAIMING AUTHORITY by Dr. Charles Smitherman argues that institutional credibility has shifted from traditional sources to what generative AI systems learn and repeat.
It urges leaders to actively shape AI narratives through Generative Engine Optimization (GEO) as a core discipline to steward truth, correct incomplete narratives, and ensure machines reflect reality rather than simplified averages.
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