Here’s a scoop on the hottest social media content trends, marketing technology news, and new business books on March 20, 2026:
Trend: Building a Business for a Stranger
Long-form videos in the ‘Building a Business for a Stranger’ format are crushing it on YouTube.
The format is simple: a business expert sits down with an entrepreneur they have never met and, in a single session, builds them a detailed growth plan on a whiteboard to hit a specific revenue target.
Videos are titled with a bold financial outcome, such as “Building a $1,000,000 Business for a Stranger in 56 Mins,” and show the raw, unedited process of deconstructing a business and finding opportunities for growth.
If you’re thinking, “But I’m not a business coach,” don’t worry – you don’t have to be a business coach to leverage this trend.
Just as with most of the trends we share at Vavoza, you can implement it conceptually.
Here’s how to create ‘Building a Business for a Stranger’ videos step-by-step
Trend: Best Thing To Do With Money
The ‘Best Thing To Do With Money’ hook uses a specific dollar figure to attract high-intent leads for your course or coaching program.
Your audience has a specific amount of money they are willing to invest in a solution. This hook lets you meet them exactly where they are.
The hook works because it forces the viewer to self-select. If they have that amount of money to invest, or aspire to, they watch the video to see if their decision-making is correct.
It creates immediate curiosity and positions you as an authority who can guide their financial choices while nudging them into your offer.
For course creators and coaches, this is a direct line to your ideal client. By using the exact price of your high-ticket offer as the hook amount, you pre-qualify every single viewer.
Here’s how to use the ‘Best Thing To Do With Money’ hook correctly
Marketing Tech News and AI Updates
- Tubi partnered with TikTok to launch the Creatorverse Incubator, a new program to help TikTok creators develop original streaming shows exclusively for Tubi.
The incubator will provide funding, resources, and mentorship to selected creators, giving them a direct path to develop premium long-form content for Tubi’s 100M+ monthly active users. - Stripe launched Adaptive Pricing for Subscriptions, a new feature that automatically shows prices in a customer’s local currency while Stripe handles the FX conversion.
Subscription businesses using Adaptive Pricing saw 4.7% higher conversion and 5.4% higher LTV per session across 1.5M checkout sessions. - Google published “Five ways Google helps you avoid tax scams”, detailing new AI-powered scam detection features.
Key details: AI-powered scam detection, text-vetting via Circle to Search, real-time Safe Browsing, Gmail warning banners, and transparency tools to help you unmask fake tax services before you click. - Google launched Kaggle Community Hackathons, a new platform that allows anyone to host a global AI challenge at no cost, with up to $10,000 in prizes.
The platform provides all the necessary tools for running a successful event, including data hosting, interactive notebooks, and discussion forums. - TalentLMS released March 2026 product updates, including the official launch of TalentCraft document import out of beta – upload any PDF, Word doc, or PowerPoint and the AI turns it into a structured course in minutes.
The update also adds self-enrollment for Learning Paths, AI-powered skills mapping, and a refreshed sidebar navigation.
New Books and Bestsellers for Entrepreneurs
- THE ATTENTION HACK by Chaminda Tennakoon uncovers how modern entrepreneurs convert fleeting attention into sustainable revenue streams. This guide empowers coaches and info marketers to capture and monetize audience focus for lasting business growth in a distracted world.
- BUILD YOUR BRAND THE MISA LABLACHE WAY by Misa Lablache presents a step-by-step blueprint to craft authentic influence and personal branding. Ideal for course creators and influencers seeking to amplify their digital presence and build a loyal, engaged community.
- BRAND POWERED MEDIA by Anthony Chiaravallo delivers a modern marketing playbook focused on scalable growth through brand-driven media strategies. Designed for info marketers and entrepreneurs aiming to expand reach and revenue with proven digital marketing frameworks.
- SHARE OF CULTURE by Paul Parton explores how brands can thrive by capturing cultural relevance in the attention economy. This essential read guides marketers and coaches to grow brand influence by aligning with cultural moments that resonate deeply with audiences.
- THE CLIENT MAGNET BLUEPRINT by W. Adam Greer reveals actionable strategies to attract ideal clients consistently. Perfect for coaches and service providers focused on building a high-converting client pipeline that fuels sustainable business success.
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