The How I Plan trend on TikTok is a popular format for creators to offer valuable insights and advice to their audience.
The trend’s structure is straightforward: a video opens with a text overlay that presents a bold goal, such as “How I plan to make $100k/month in marketing.”
The creator then uses the video to break down the plan, often with a series of quick cuts and additional text overlays outlining the specific steps, tools, or mindset required.
This trend combines personal ambition with practical guidance, turning a private goal into a public, educational resource that viewers can learn from and get inspired by.
Audiences are drawn to creators who share their successes and the process and strategy behind them.
The “How I Plan…” format makes a creator’s journey feel transparent and relatable, which builds trust and engagement.
It’s a versatile trend that thrives across many niches, from personal finance and career development to fitness and content creation.
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