“I’m Sorry But We Want” is a rising social media trend where creators open with a blunt, corporate-style statement and cut to a reaction clip.
Add a text overlay like “I’m sorry, but we want a professional agency,” then clip to yourself or your team reacting in any of these ways: confident, confused, unfazed, or sarcastic.
The format is direct. The overlay reads like a rejection or decision line, while the reaction reframes it with humor.
The contrast between formal language and casual reaction is the hook. No narration is required.
This trend shows up in agency, creator, startup, and workplace content because it mirrors real conversations people recognize from emails and meetings.
Why This Trend Matters Today
This trend works because blunt phrasing creates tension instantly. Viewers stop to read the line, then stay to see how it lands. The reaction resolves that tension with humor.
It also lets creators comment on work culture without naming clients or situations. The message feels specific but safe, which keeps it relatable and shareable.
How To Do The ‘I’m Sorry But We Want’ Trend
Write one short, formal-sounding line starting with “I’m sorry, but we only work with young entrepreneurs.” Keep it realistic and readable at a glance. Add it as the opening overlay.
Cut to a reaction clip of yourself or your team immediately, fulfilling the checklist your “client” had.
- Pro Tip: End the video on the reaction, not a punchline. Let the viewer interpret the humor.
You may also want to check out some of our other social media trend updates.
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