The Unfortunately I Do Love trend is gaining traction on social media as users embrace their personal tastes and guilty pleasures.
Creators post a video, often a photo montage or a simple aesthetic clip, with the text overlay Unfortunately, I do love followed by a list of things they enjoy.
@elleanorwells_ love this trend 🫶🏼#creatorsearchinsights #trending #relatable
♬ original sound – farmer_4_l1fe
This list can include anything from expensive habits like iced coffee and shopping to specific aesthetics, hobbies, or even people in their lives.
This trend works because the word unfortunately adds a layer of self-awareness and humor. It implies that these loves might be costly, time-consuming, or just a little bit chaotic, but the creator embraces them anyway.
It allows for a mix of satire and genuine gratitude, making it highly relatable to audiences who share similar passions or struggles.
Whether it is loving a high-maintenance skincare routine or a specific genre of music, this format invites connection over shared interests.
Key Takeaways:
- The trend lists things creators love using the phrase Unfortunately, I do love.
- It adds humor by acknowledging that some loves are expensive or chaotic.
- Great for sharing aesthetic montages and building community around interests.
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