How To Do The ‘Unfortunately I Do Love’ TikTok Trend In 2026

The Unfortunately I Do Love trend is gaining traction on social media as users embrace their personal tastes and guilty pleasures.

Creators post a video, often a photo montage or a simple aesthetic clip, with the text overlay Unfortunately, I do love followed by a list of things they enjoy.

This list can include anything from expensive habits like iced coffee and shopping to specific aesthetics, hobbies, or even people in their lives.

This trend works because the word unfortunately adds a layer of self-awareness and humor. It implies that these loves might be costly, time-consuming, or just a little bit chaotic, but the creator embraces them anyway.

It allows for a mix of satire and genuine gratitude, making it highly relatable to audiences who share similar passions or struggles.

Whether it is loving a high-maintenance skincare routine or a specific genre of music, this format invites connection over shared interests.

Key Takeaways:

  • The trend lists things creators love using the phrase Unfortunately, I do love.

  • It adds humor by acknowledging that some loves are expensive or chaotic.

  • Great for sharing aesthetic montages and building community around interests.

You may also want to check out some of our other recent updates.

Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️

Subscribe to Vavoza Insider, our daily newsletter. Your information is 100% secure. 🔒

Subscribe to Vavoza Insider, our daily newsletter.
Your information is 100% secure. 🔒

Share With Your Audience

Read More From Vavoza...

Wanna know what’s
trending online?

Subscribe to access the latest business and marketing insights, news, and trends daily!