My Top 10 is a widely used video format gaining traction across TikTok and Instagram Reels.
The trend features creators posting short videos with a simple text overlay like “My Top 10,” followed by a ranked or unranked list of items tied to their work.
These lists often include tools, habits, lessons, resources, or preferences within a specific niche, such as marketing, fitness, design, or content creation.
The format is usually fast-paced and visually simple. Creators rely on text, screenshots, or quick cuts rather than narration.
The appeal comes from clarity and specificity. Viewers immediately understand what they are getting and can quickly scan for value.
The trend performs well because it packages expertise into an easy-to-consume structure.
Why The ‘My Top 10’ Trend Matters
This trend matters because audiences increasingly prefer structured content they can skim and save.
Lists reduce cognitive effort and make information easier to process, especially in short-form feeds.
Platform behavior data consistently shows that list-style videos earn higher completion and save rates than open-ended commentary.
My Top 10 videos also help creators establish authority without sounding promotional.
By sharing preferences instead of advice, the content feels observational rather than instructional.
This aligns well with current audience expectations, especially among younger viewers who are resistant to overt teaching or selling.
As algorithms continue to reward watch time and replays, formats that signal value upfront and maintain momentum are more likely to sustain reach.
How To Do The ‘My Top 10’ Trend
Here is a step-by-step guide for this content trend:
Step 1: Choose A Focused Theme
Pick one category tied directly to your work, such as tools you use, habits you rely on, or resources you trust. Avoid broad topics.
Specific lists perform better.
Step 2: Build A Clear Visual List
Use a text overlay that says “My Top 10” in the first second.
Show each item clearly, either through on-screen text, screen recordings, or quick visuals. Keep each item brief.
Step 3: Keep It Short and Quick
Move quickly from one item to the next. Avoid explanations unless necessary.
The goal is clarity and flow, not depth.
Our Key Takeaways
The My Top 10 trend works because it delivers clear value with minimal effort from the viewer.
The format combines structure, speed, and relevance, making it easy to consume and easy to save.
When executed well, it positions you as knowledgeable without requiring direct instruction or persuasion.
- My Top 10 is a list-based video format centered on sharing niche-relevant favorites.
- The trend is popular because lists are easy to follow, save, and rewatch.
- You apply the format by choosing a focused topic, showing each item clearly, and keeping the pacing fast.
You may also want to check out some of our other social media trend updates.
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