The ‘Santa Please’ trend is trending on TikTok as creators share their holiday wishlists with a unique twist.
The format typically involves a video of the creator looking hopeful or mischievous, with a text overlay that starts with “Santa, please” followed by a list of items.
The catch? The list is written in lowercase, except for specific letters that are capitalized to spell out a hidden, often more honest, message or desire.
For example, a list might read “new sHoeS, A cAr, a NeW pHone” to subtly spell “HANAH” or another hidden word, adding a layer of intrigue and humor.
This trend resonates because it turns a simple wishlist into a puzzle for the audience.
Viewers enjoy decoding the hidden message, which often reveals a crush’s name, a specific obsession, or a funny truth about what the creator actually wants versus what they are asking for.
It taps into the playful, secretive nature of holiday gifting and “Secret Santa” dynamics, fostering engagement as people comment their guesses or relate to the hidden meaning.
For brands, it’s a creative way to highlight products while engaging in the platform’s native language of memes and hidden codes.
How To Do The ‘Santa Please’ Trend
To participate effectively, create a list of generic or relatable holiday gifts (e.g., “candles,” “socks,” “peace”).
Then, strategically capitalize letters within those words to spell out your true desire or a relevant keyword for your niche.
If you are a business, the hidden message could be “SALE” or the name of your new product.
Use a trending holiday sound, like “Santa Tell Me” or a festive instrumental, to keep the vibe lighthearted. In the caption, challenge your followers to “decode the message” to boost comments and watch time.
Key Takeaways:
- The trend uses capitalized letters within a wishlist to spell out a hidden message.
- It drives engagement by gamifying the viewing experience.
- Success relies on a clever hidden message that relates to your niche or personal brand.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
