The “Try This” trend on TikTok is a content format where creators post short clips with an on-screen prompt like “If you’re struggling to get leads, try this instead.”
These videos deliver straightforward, niche-relevant tips in a concise structure that’s easy for viewers to apply. The text overlay acts as both hook and core message, signaling immediate value before viewers decide to watch.
This trend spans industries from marketing and business to lifestyle and fitness.
Videos typically outline 2–3 quick suggestions with clear, actionable steps.
The appeal lies in practical takeaways rather than entertainment or storytelling, creators are leaning into utility to increase saves, shares, and comments.
Why This Trend Matters Today
TikTok has evolved into a search and discovery engine where users increasingly seek help and solutions within the app.
Over 40% of Americans report using TikTok as a search tool, and a growing portion of Gen Z prefers TikTok over traditional search engines for quick how-to content and problem-solving information.
This usage shift elevates trends like “Try This” because they align with in-app intent: viewers aren’t just scrolling for entertainment — they’re seeking applicable advice.
The format’s rise also ties into user engagement behavior.
Platforms report that 71% of TikTok users decide whether to continue watching a video in the first three seconds, making clear, benefit-driven overlays a performance advantage.
The “Try This” prompt serves as a concise, utility-focused hook that boosts early retention and signals relevance to both viewers and TikTok’s recommendation system.
How To Do The ‘Try This’ Trend
Begin your video with a bold text overlay that frames the problem and the solution, such as “If you’re struggling to get leads, try this instead.”
Keep visuals simple and uncluttered so the text is the focal point. Structure your content into 2–3 quick actions that viewers can immediately apply.
Use subtitles and hashtags aligned with your niche (e.g., #MarketingTips, #GrowthHacks, #BizTok) to increase discoverability through TikTok’s search and For You Page.
- Pro Tip: Include a specific outcome in your overlay that clarifies, saves, and reduces watch time more than broad claims.
Monitor engagement in the first hour to determine which phrasing resonates, and refine higher-performing formats for future posts.
You may also want to check out some of our other social media trend updates.
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