A new content format characterized by the specific text overlay “Tips You Should Know” has emerged across major short-form video platforms.
You’re utilizing this trend to post educational content, often using hooks such as “5 marketing tips you should know” to frame the video.
The trend centers on delivering immediate, actionable advice rather than purely entertainment-based visuals.
The popularity of this format aligns with the broader shift toward “edutainment” on platforms like TikTok and Instagram Reels.
By explicitly stating the value proposition in the opening text overlay, you aim to arrest the user’s scroll and increase retention rates.
The structure allows subject matter experts across various industries, from digital marketing to home improvement, to condense complex information into digestible, numbered points that fit within short time constraints.
How To Do The ‘Tips You Should Know’ Trend
To execute this format, you must record a simple, direct-to-camera clip or use background footage relevant to their niche.
The video must open with a prominent text overlay following the specific syntax “[Number] [Topic] Tips You Should Know.”
The content then transitions immediately into the advice, often displaying each tip as on-screen text to reinforce the audio.
The format requires minimal editing, prioritizing the quality of the information over complex visual transitions.
Key Takeaways:
- The trend utilizes a specific text overlay hook to signal immediate educational value to the viewer.
- You’re using the format to break down complex industry advice into short, numbered lists.
- Successful execution involves a standard “Tips You Should Know” title card followed by rapid-fire value points.
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