Unfortunately I Do Love is a viral TikTok trend in which creators post videos with the text overlay “Unfortunately I do love” and then list the many things they enjoy in life and business.
From simple pleasures like coffee and late-night snacks to bigger passions like travel, fitness, or entrepreneurship, this trend invites people to share their quirks and loves in a fun, relatable way.
The format works because it’s versatile and authentic.
Brands and creators can use it to highlight products they genuinely enjoy, showcase daily habits, or reveal behind-the-scenes favorites with humor and personality.
It’s a perfect way to connect with audiences while keeping content playful, lighthearted, and highly shareable.
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