‘This Is Faster’ is an emerging video hook gaining significant traction on YouTube.
Take something your audience believes is the right path to achieve a desirable outcome, then counter it with a faster alternative. The title structure is two short sentences: the slow thing, then the faster thing.
Entrepreneur Codie Sanchez has multiple high-performing videos using this exact structure. Her recent “Saving Is Slow. This Is Faster” YouTube Short got over 140k+ views in 7 days.
This is a repeatable title formula that works because it creates instant tension. It forces the viewer to question their own strategy and click to find out which path is faster.
Introduce your unique mechanism or framework as the “faster” way to get results. This positions your method as the shortcut everyone is looking for, without making over-the-top promises.
The key is to challenge a real, deeply held belief in your niche. The more common the belief, the stronger the hook.
Here’s Codie’s Short for your reference:
How To Create ‘This Is Faster’ Videos For Your Target Audience
Below is a quick guide to using this trendy hook to get more views from your target customers on YouTube, Instagram, and TIkTok (it works for any short-form video).
Step 1: Identify a “slow” belief in your niche
Before you film, make a list of the common, slow, or difficult paths your ideal client believes they have to take.
This could be anything from “post 30 pieces of content a month” to “build a huge email list before you launch” or “spend years getting certified.”
For a business coach, the slow belief might be “climb the corporate ladder.” For a health coach, it might be “do hours of cardio every day.”
Pick one specific belief to challenge. The more specific, the better.
Step 2: Define your “faster” alternative
Now, what is your unique solution that makes the slow path obsolete? This is where you introduce your own framework, strategy, or unique mechanism.
Your faster alternative should be a direct counter to the slow belief.
If the slow belief is “Post 30 pieces of content a month,” your faster alternative might be “Post a high-value YouTube video with a viral hook once a week.”
This is the core of your content. Make sure your faster alternative is a real solution you can explain and defend.
Step 3: Write your two-sentence title
Now, write your title using the exact two-sentence format.
Sentence one is the slow belief. Sentence two is your faster alternative. Keep it short and punchy, and use strong, active language.
For example: “Creating Daily Videos Is Slow. This Is Faster.” Or “Building a Big Audience Is Slow. This Is Faster.”
Remember, this title is the hook. It should be the first thing the viewer sees.
Step 4: Film your short video
Film a 30-60 second video explaining your faster alternative. You can do this as a simple talking-head video, a screen recording, or a combination of both.
The key is to deliver real value. Explain why the slow path is slow and how your faster path works. Give the viewer a real insight they can use.
Don’t just state your opinion. Back it up with logic, data, or a quick case study.
Step 5: Add a CTA
At the end of your video, tell the viewer what to do next.
If you have a free resource that explains your faster path in more detail, tell them to comment a keyword to get it. For example: “Comment ‘FASTER’ and I’ll send you the full framework.”
You can also point them to your long-form video for the full breakdown, which serves as a deeper value piece that further funnels viewers into your marketing funnel.
This turns a viral short-form video into a lead-generation machine.
You are not just getting views; you are getting qualified leads who are interested in your specific solution – especially if you structure your content based on your reverse-engineered offer.
Our Key Takeaways
The ‘This Is Faster’ hook is a powerful way to stop the scroll and build a targeted audience from short-form videos.
- This format works by challenging a common belief with a faster, more efficient alternative.
- The title is the hook: a two-sentence structure that creates immediate tension and curiosity.
- To make this work, your “faster” alternative must be a real, valuable solution that you can explain clearly and concisely.
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