iHeartMedia and TikTok have announced a first-of-its-kind multiplatform collaboration that brings TikTok creators into the world of podcasting, broadcast radio, and live events.
The partnership introduces the TikTok Podcast Network, featuring up to 25 new shows hosted by TikTok creators, alongside TikTok Radio. This dynamic national and digital station mirrors the fast-paced energy of scrolling through TikTok.
New co-branded podcast studios in Los Angeles, New York, and Atlanta will support creators with top-tier production tools to expand their storytelling beyond short-form video.
The partnership will also give creators exclusive access to iHeart’s live events, including the iHeartRadio Music Festival and Jingle Ball, allowing them to connect with fans and brands on major stages.
Both companies plan to leverage their massive audiences and ad networks to amplify these creators’ reach and build new revenue opportunities.
Together, iHeart and TikTok are bridging the gap between short-form video and long-form audio, reshaping how creators grow and engage across platforms.
Key Takeaways:
- Launch of TikTok Podcast Network with up to 25 creator-led shows.
- Introduction of TikTok Radio, blending trending music with creator storytelling.
- Access for creators to iHeart’s major live events and co-branded podcast studios.
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