Lean Marketing by Allan Dib is a step-by-step playbook for businesses that want more results with less effort and waste.
Instead of chasing fads or spending more on complex marketing tactics, Dib shows how a systematized and structured approach can result in sustained growth.
Inspired by the lean movement that transformed manufacturing, this book applies the same principles to marketing, removing waste, streamlining processes, and making businesses nimbler and more effective.
Readers learn how to identify what really works, build strong product-market fit, and create marketing systems that attract ideal customers without pressure or hype.
Lean Marketing is the sequel to Dib’s bestseller The 1-Page Marketing Plan and offers a clear, actionable roadmap for entrepreneurs, marketers, and business owners ready to simplify their marketing and get faster, more consistent results.
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