Exactly What to Say by Phil M. Jones shows how using specific key phrases and magic words can change conversations, influence decisions, and boost sales.
Jones gives a list of quick, practical sentence starters like “I’m not sure if it’s for you, but…,” “What do you know?,” “Just imagine…,” and “When would be a good time…” help create comfort, reduce pushback, and guide people toward yes.
These magic words work because they tap into people’s thinking by removing pressure, offering options, or making someone feel heard.
Whether you’re selling, negotiating, or trying to be more persuasive in everyday conversations, this book helps you choose what to say so people listen more.
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