Strategic Strikes by Patrick Riccards provides a no-nonsense guide to communication in high-stakes environments, drawing on decades of experience in political strategy, crisis PR, and nonprofit leadership.
Riccards compares strategic communication to mixed martial arts, arguing that survival in the “cage match of public opinion” requires instinct, precision, and a willingness to strike first.
Through real stories of corporate disasters, collapsing campaigns, and public pressure scenarios, he breaks down the mechanics of messaging that actually lands when the situation is chaotic.
The book teaches readers how to counter media bias, craft messages that stick, and read audiences with the same awareness a fighter uses to study an opponent.
Riccards rejects corporate fluff and emphasizes practical, pressure-tested tactics for anyone responsible for leading communications when the spotlight is unforgiving.
Strategic Strikes is built for communicators who want to stop reacting and start controlling the narrative when it matters most.
Key Takeaways:
- High-stakes communication requires instinct, speed, and decisive messaging.
- Understanding audience behavior is as important as crafting the message itself.
- Practical, battle-tested tactics outperform traditional PR theory when under pressure.
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