Store Traffic Is a Gift by Mark Ryski reveals why brick-and-mortar retailers aren’t losing to Amazon; they’re losing sales daily by failing to convert the shoppers already walking into their stores.
Drawing on more than twenty years of retail analytics research, Ryski explains why traffic data is one of the most valuable metrics retailers collect, and how understanding it can immediately improve sales performance.
He also shares techniques for helping store teams and field leaders capitalize on peak traffic moments and avoid missed opportunities.
The book underlines that the future of physical retail is still bright, even in a digital world, if only businesses know how to maximize every visit.
With actionable strategies, real-world examples, and leadership insights, Store Traffic Is a Gift shows retailers how to make smarter decisions, train more effective teams, and turn foot traffic into measurable profit-whether operating a single boutique or managing thousands of locations.
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