Laws of UX explains why understanding psychology is one of the most valuable skills a designer can develop.
Jon Yablonski demonstrates how even the most visually polished interface can fail if it forces users to work against their instincts.
Instead, he outlines how designers can use human perception, cognition, and behavior as the foundation for creating smoother and more intuitive user experiences.
The book analyzes real apps and digital products, breaking down where psychological principles appear in everyday interactions. Readers learn core concepts like aesthetic usability, information processing, and decision-making behaviors.
Yablonski also explores predictive models such as Fitts’s law, Jakob’s law, and Hick’s law, showing how they influence the speed and ease of digital interaction.
This updated edition expands on the psychological science behind UX principles, offering practical methods that designers can apply throughout their workflow.
It also highlights the ethical side of using psychology in design, emphasizing responsibility, transparency, and building products that serve users rather than manipulate them.
Key Takeaways:
- UX design is strongest when grounded in human psychology.
- Real-world app examples show how users process interfaces and information.
- Concepts like aesthetic usability, Fitts’s law, and Hick’s law help predict user behavior.
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