“How I {XYZ}” is a viral Instagram and TikTok trend where creators explain how they achieved a specific outcome.
Post a video with a text overlay like “How I started my marketing career” and walk through the steps, decisions, or actions that led there.
The format is instructional, not storytelling for entertainment. Viewers watch because they want a repeatable path, not motivation. The video usually focuses on process, order of actions, and key turning points.
This trend performs well in business, career, and creator niches because it turns personal experience into practical guidance.
Why This Trend Matters Today
This trend works because it answers a direct question viewers already have: “How did you do that?”
The phrasing sets a clear expectation that the video will explain a method, not just a result.
It also builds credibility without exaggeration. By showing steps instead of outcomes, the content feels useful and grounded, which increases saves and replays.
How To Do The ‘How I {XYZ}’ Trend
Start by defining one outcome only. Do not stack multiple achievements. Write the overlay as “How I ___” and make it specific so viewers know exactly what the video will cover.
Break the process into 3–5 clear steps and present them in order.
Each step should explain what you did and why it mattered. Keep each point short and concrete. If a step involves time, tools, or effort, say so directly.
Use either a talking-head format or on-screen text with b-roll.
Keep the visuals simple so the steps are readable. Avoid vague advice. Focus on actions that can be copied.
End the video after the final step. Do not add a recap or motivational close. The value comes from clarity, not reinforcement.
- Pro Tip: Include one mistake or wrong turn you made. This makes the process more realistic and helps viewers avoid repeating it.
You may also want to check out some of our other social media trend updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness. 🗞️
