How To Get To The Top of Google: The Plain English Guide to SEO by Tim Cameron-Kitchen, Dale Davies, and Jess Percival provides a concise, contemporary guide to excelling at classic SEO as well as the new domain of Generative Engine Optimization (GEO).
The 2025 version provides guidance on ranking on AI-based platforms, including ChatGPT, Perplexity, and Google’s AI Overviews, through practical, step-by-step instructions.
The authors cite actual case examples and practical strategies that have helped companies grow from small business to multi-million-dollar revenues.
Full of no-nonsense advice, the book shows readers how to maximize their efforts for both humans and AI, build authentic authority, and future-proof their search marketing strategy as the industry accelerates at a rapid pace.
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