Jeffrey Gitomer released a new classic edition of Jeffrey Gitomer’s Little Red Book of Selling on June 20, 2023.
This hardcover update to the long-running bestseller features the author’s “12.5 Principles of Sales Greatness” and focuses on the psychology of buyer motivation, complementing traditional sales techniques.
The re-release features previously unpublished material, including the backstory of the book’s origin and a collection of Gitomer’s supplementary thoughts on the industry.
The book originally established itself as a staple in sales literature by addressing the “why” behind consumer behavior rather than strictly dictating transactional mechanics.
It achieved significant commercial success, appearing on the New York Times bestseller list and remaining on the Wall Street Journal list for 103 consecutive weeks.
Sales leaders and organizations frequently utilize the text as a training manual for new hires due to its actionable strategies and self-assessment tools designed for immediate implementation.
This edition aims to provide a comprehensive resource for modern sales professionals by combining historical insights with practical application.
The content is structured into digestible sections intended to help salespeople understand the drivers of successful transactions.
By centering on the philosophy that understanding the buyer is paramount, the text argues that mastering these core principles allows professionals to sustain sales performance indefinitely.
Key Takeaways:
- Jeffrey Gitomer released an updated classic edition of his best-selling sales guide in June 2023.
- The book distinguishes itself by prioritizing the psychology of why people buy over standard selling mechanics.
- This edition includes the author’s “12.5 Principles of Sales Greatness” along with new bonus content and backstory.
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