Is This The Best Sales Book For Entrepreneurs To Read Going Into 2026?

In The President’s Club Mindset, veteran sales leader Bob Kocis provides a definitive manual for success in the high-stakes world of SaaS and B2B technology sales.

Kocis argues that consistent top performance isn’t about luck or charm, but rather a specific mindset and set of behaviors.

Drawing from over thirty years of experience leading international teams and mentoring high achievers, he outlines practical strategies for mastering value-based selling, qualifying deals with “brutal honesty,” and building resilient customer relationships.

The book moves beyond motivational fluff to offer concrete, field-tested tactics.

It features insights from a curated group of sales legends and VPs, illustrating what elite salesmanship looks like in practice.

Whether you are navigating complex sales cycles or looking to scale revenue, The President’s Club Mindset serves as a tactical guide for professionals who want to compete at the highest level and win repeatedly.

Key Takeaways:

  • Success in tech sales requires a specific, resilient mindset.

  • Top performers qualify deals with brutal honesty to avoid wasted time.

  • The book combines practical strategies with real-world examples from sales legends.

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