Cold Calling Sucks (and That’s Why It Works) by Armand Farrokh and Nick Cegelski shows why the dreaded task of calling strangers is still one of the most powerful ways to win in sales.
The book outlines a step-by-step system for dominating the first 60 seconds, handling objections, and consistently booking meetings.
Backed by Gong data from over 300 million cold calls, the tactics prove that embracing the discomfort of cold calling separates top performers from the rest.
Unlike long-winded sales guides, this book delivers actionable scripts, audio clips, and examples from over 200 elite sales reps across industries like SaaS and real estate.
Readers learn not just what to say but how to say it, mastering tone and confidence to get through to prospects.
With a framework that helps sellers book one meeting for every three cold calls that connect, this book equips entrepreneurs and sales professionals with the tools to rise to the top of their game.
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