The ‘It’s Time’ trend is an annual social media phenomenon that signals the immediate transition from Halloween (or autumn) to the Christmas season.
Inspired by Mariah Carey’s viral videos where she “defrosts” for the holidays, creators post videos with the text overlay “It’s timeee,” often lip-syncing to Carey’s high-pitched screech or the opening notes of “All I Want for Christmas Is You.”
The visual typically shows a dramatic shift, one second the creator is in a Halloween costume or normal clothes, and the next they are in full festive pajamas, surrounded by decorations, or setting up their tree.
This trend resonates because it taps into the collective excitement and nostalgia for the holiday season.
It marks a clear, celebratory shift in mood, giving people permission to embrace the joy and “magic” of Christmas as early as November 1st. It’s a shared cultural moment that unites millions of users in a fun, high-energy ritual.
For brands and influencers, it’s the perfect opportunity to pivot their content strategy to holiday themes, showcasing seasonal products, festive setups, or holiday campaigns in a way that feels organic and eagerly anticipated.
How To Do The ‘It’s Timeee’ Trend
To participate effectively, create a high-energy transition video.
Start with a “before” shot, perhaps looking bored or holding a pumpkin, then use a snap, jump, or spin transition to reveal the “after” shot where you are fully decked out in holiday gear.
Share with your audience what you’re looking forward to during the Christmas holiday, including plans, decorations, and vacation trips, showing the Christmas spirit.
Key Takeaways:
- The trend uses Mariah Carey’s iconic “It’s Time” audio to mark the start of the holiday season.
- It relies on dramatic visual transitions from “normal” to “festive.”
- High engagement comes from tapping into shared holiday excitement and the “too early vs. right on time” debate.
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