“We Work In {XYZ}” is a short-form social media trend gaining traction on TikTok and Instagram Reels in early 2026.
For online entrepreneurs, the format typically reads, “We work in online business, of course, we think every idea could be a course.”
The video shows everyday work moments such as checking Stripe dashboards, outlining offers in Notes, scrolling Twitter for ideas, or recording content at home.
The humor comes from exaggerating real behaviors common among info product sellers.
Creators use casual settings and simple visuals to mirror daily routines rather than staged scenes. The trend is flexible, fast to produce, and easily adapted to solo founders building digital products, newsletters, or coaching offers.
Why The ‘We Work In {XYZ}’ Trend Matters
This trend matters because it captures shared behaviors inside the online entrepreneur community.
According to platform engagement patterns, content that reflects lived experience is more likely to be shared than polished educational posts.
“We Work In Online Business” succeeds by signaling insider knowledge without explaining it. Viewers instantly recognize themselves, which increases saves, shares, and profile visits.
The format also lowers production friction, making it accessible to solo founders who publish frequently.
For info product sellers, the trend helps position your account as peer-based rather than authoritative, which aligns with current audience preferences for relatability over expertise.
How To Do The ‘We Work In {XYZ}’ Trend
Here is a 3-step guide for the ‘We Work In {XYZ}’ trend:
Step 1: Choose A Common Habit
Choose a habit most online founders share.
Examples include turning conversations into offers, refreshing analytics dashboards, or constantly rewriting landing pages.
Step 2: Film Yourself Acting It Out
Record yourself performing the behavior in a real work environment.
Show the action directly, such as typing an outline or checking sales notifications. Keep the clip under 10 seconds.
Step 3: Post With Captions
Use a text overlay starting with “We work in online business, of course…” followed by the behavior.
Keep the caption minimal, post during your usual engagement window, and use niche-relevant hashtags.
Our Key Takeaways
This trend allows you to communicate shared identity without explaining your business model. It works because it mirrors real founder behavior instead of marketing language.
The format favors recognition over originality. As a result, it consistently earns engagement from peer audiences.
- “We Work In Online Business” highlights common habits shared by info product sellers and digital entrepreneurs.
- The trend spreads because viewers recognize their own behaviors and share it with peers.
- You implement it by pairing a universal founder habit with a short, text-led video.
You may also want to check out some of our other social media trend updates.
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