The Concept Of trend is taking over TikTok as a way for creators to articulate specific feelings or realizations that are often hard to put into words.
The format involves a video set to trending audio with a text overlay that begins with the phrase The concept of followed by a scenario.
Examples range from the concept of thinking entrepreneurship would be easy to the concept of slow mornings.
This structure allows users to share everything from delusional hopes to grounding reality checks in a visually engaging way.
This trend is effective because it validates the viewer’s inner thoughts.
When a creator pinpoints a specific emotion or struggle, it instantly builds a connection with the audience who feels seen and understood.
It is versatile enough to be funny, serious, or purely aesthetic, depending on the niche.
Brands and entrepreneurs are using it to highlight common misconceptions about their industries or to romanticize the lifestyle associated with their products without needing complex storytelling.
Key Takeaways:
- The trend uses the phrase The concept of to frame a specific feeling or scenario.
- It works for humor, venting, or romanticizing daily life.
- Great for building community through shared specific experiences.
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