Here are the latest content marketing trends, creative video ideas, big AI developments, and bestsellers on February 26:
Top 3 Content Trends For Marketers
- The Water Glass Impersonation Trend is taking over TikTok right now, and it is one of the most low-effort ways to stop a scroll dead in its tracks.
Point your camera at a glass of water, then do a quick, niche-specific impersonation of someone in your niche commenting on it (click the hyperlink above to learn more about this trend and how to do it).
The format spreads because unexpected content gets replayed, shared, and saved. Viewers laugh because they recognize themselves or their industry in the joke, which creates an instant sense of community.
All it takes is a water glass, a camera, and one relatable line that lands in your niche.
If you sell courses, coaching, or digital products, this trend is a simple, human way to show your personality and build the kind of familiarity that turns viewers into fans. - How It’s Actually Built is trending on TikTok and Reels as creators pull back the curtain on what success really looks like behind the scenes.
Post a video with a bold text overlay like “How a seven-figure course business is actually built,” then cut to raw b-roll of the early mornings, the failed launches, the messy spreadsheets, and the small wins along the way.
The format works because it breaks the highlight reel illusion that most social media feeds project, and audiences have grown tired of polished perfection that does not match their real experience.
When viewers see the struggle alongside the progress, they trust the creator more because the story feels true.
There is no special equipment required, just a phone and footage you probably already have sitting in your camera roll. - 2016 vs 2026 Trend is a trend spreading across social media, as creators use a simple split-screen format to show how much they have changed over the past decade.
Film two versions of yourself side by side, one playing your 2016 self asking naive questions or holding outdated beliefs, and one playing your 2026 self responding with the hard-won answers, the real numbers, or the perspective only experience can give.
The format pulls viewers in because nostalgia and transformation together create an almost irresistible combination, and audiences love watching someone they follow grow in real time.
People stay to see the contrast, and the longer they watch, the more the algorithm rewards the video.
It requires nothing more than a phone and a quick split-screen edit.
If you’re building a personal brand around your expertise, this trend is an effective way to share your transformation story and build rapport with potential buyers.
Breaking Tech News and AI Developments
- OpenClaw shows how playful AI experimentation can accelerate learning, spark viral projects, and unlock practical tools for builders creating engaging digital experiences.
- Perplexity AI has unveiled Perplexity Computer, a new agentic system designed to move beyond chat-based AI and into full workflow execution.
- Google upgraded Flow with unified image and video creation, flexible asset management, and precision editing tools to streamline end-to-end creative workflows for marketers and creators.
- Anthropic added scheduled tasks to Claude’s Cowork, enabling recurring automations like daily briefs, weekly reporting, and hands-free workflow execution for teams.
- Snapchat announces its first-ever Snappys Awards Show hosted by Matt Friend, celebrating Snap Stars and creators shaping culture across the platform.
Amazon Bestsellers for Entrepreneurs
- The Short-Form Video Planner by Odko Publishing is a structured paperback tool for creators to systematically capture ideas, craft hooks and CTAs, and build high-performing short-form content with a clean, distraction-free layout designed for growth.
- Connect to Close by Amy Reczek is a practical sales guide that uses science-backed psychology, body language insights, and the BREW Method to turn “soft” skills into actionable steps that build instant credibility.
- Promote Your Purpose by Jenn T. Grace is a strategic, values-aligned guide introducing the ASPEN Method™ to help nonfiction authors and thought leaders sustainably market their books.
It helps to leverage their work for long-term impact, influence, income, thought leadership, and business opportunities like speaking and consulting. - 12 Habits of Successful SEOs by Ash Nallawalla outlines 12 timeless, adaptable habits that enable SEO professionals to remain effective amid AI-driven search changes.
It emphasizes strategic thinking, continuous learning, precise diagnosis, user-intent content, authority building, cross-team collaboration, and calm decision-making. - Claude Opus 4.6 for Beginners by Jake Morrison is a practical, non-technical audiobook guide that teaches entrepreneurs, professionals, and creatives how to use Anthropic’s advanced Claude Opus 4.6 AI to boost productivity.
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