Latest Digital Marketing Trends and News: May 12, 2025
Here are the latest digital marketing trends, from viral challenges to trending Google searches and topics on May 12, 2025:
Content and Digital Marketing Trends
- Maximalist Aesthetics in everything is trending on Pinterest. People are embracing a chaotic abundance of things that don’t always go together. This trend is popular with dessert items and decor.
- Pastel Spring Colours: Ads and products from various brands include pastel colors symbolizing Spring.
- Trending on Reddit: Communities such as World News, Ask Reddit, Damnthatsinteresting, and Mildlyfuriating are among the most active on Reddit today.
- We Are Not The Same is a TikTok trend where creators compare themselves to others, often making themselves look better and more superior.
- Self-Love is a popular topic on TikTok and Instagram, where people touch on the importance of self-love, share snippets of podcasts, and post short clips from inspirational videos and relationship gurus.
- Passo Bem Solto (Slowed) by ATLXS is a viral track often paired with clips of impressive sports tricks, magic tricks, dances, movie clips, and shocking reaction-type videos.
- Food Aesthetics and Challenges are trending and can be paired with popular songs, kept song-less, and emphasized on ASMR. Both professional quality and RAW videos perform well.
Trending Google Searches and Topics
- Platforms: Truth Social, Bloomberg, Adweek, Bluesky, X, and Kik are among the rising searches today.
- AI: Search queries like AI Checker, Free AI Social Media Post Generator, Best AI SEO Tools 2025, ChatGPT Optimization for Business, and Otterly have a high search volume.
- Social Media: Social Media Content Strategy Template, Social Media Calendar, Social Media Management for Small Businesses, Social Media Profile Template, Social Media Optimization, Copyright, and Social Media and Reputation Management are trending.
Also, AI Content Ranking Tools and Content Branding are breakout and rising topics. - Leads: AI Platform Lead Generation Strategies, NextGen Leads, Managing Sales Leads, Leads in Marketing, and LevelUp Leads are among the rising search queries.
- Sales: People and businesses are searching for B2B Sales Outsourcing Companies, Marketing and Sales Alignment, Outsourcing Sales Reps, and B2B Sales Representatives.
- Marketing Education: Today, popular search queries include Sales Marketing Coach, Google Ads Course, YouTube Crash Course, Influencer Marketing Course, The Roadmap Digital Marketing Course, Marketing Analytics Course, Marketing and Advertising Courses, and Meta Ads Course.
This indicates that people are interested in taking self-paced marketing courses or paying for one-on-one coaching in the industry. - Advertising: Radio Advertisement, Google Ads Costs, Online Ads, Twitch Advertising, Digital Marketing Advertising Companies, and Programmatic Video Advertising are trending search queries.
Latest Tech News
- Edits got some new updates over the weekend: Text Animations, Safe Zones, Transitions, Filters, Captions, and more.
- TikTok is celebrating May as Small Business Month by releasing new features, tools, and giveaways to honor entrepreneurs. There is a $1 Million Ad Giveaway, a 100 Ways to Grow in TikTok podcast, and more.
You may also want to check out some of our other May updates.
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