The YouTube Formula by Derral Eves uncovers what actually happens at YouTube.
With experience as the strategist for over 60 billion views and 24 million-subscriber channels, Eves lays out the actual steps to take a channel from scratch and monetize videos.
The reader learns how to read the YouTube algorithm, produce videos that trigger engagement, and optimize each upload for discovery.
Loaded with hard-won case studies and behind-the-scenes advice, the book provides practical guidance for creators, entrepreneurs, and brands seeking to establish influence and revenue.
New to YouTube or already building a channel, The YouTube Formula offers a tested roadmap to becoming a master of the platform and creating content that resonates, converts, and grows.
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