In Pitch Anything, author Oren Klaff reveals a groundbreaking new approach to persuasion and deal-making that has helped him earn over $400 million in investments and M&A using a science-backed formula.
Through his STRONG method, Setting the frame, Telling the story, Revealing the intrigue, Offering the prize, Nailing the hook point, and Getting a decision, Klaff teaches how to control attention, dominate the conversation, and close deals with confidence.
By blending real-world business experience with cutting-edge neuroscience, Klaff outlines how to frame pitches in a manner that compels decision-makers to respond and triggers the brain’s autopilot response mechanisms.
Whether you’re pitching to investors, customers, or executives, Pitch Anything offers a straightforward, actionable approach to differentiate, persuade, and get your way in any negotiation.
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