You might have a strong subscription product with solid customer demand, yet revenue falls short due to pricing uncertainties.
In ‘The 100-Page Subscription Pricing Book: A Short Guide to Mastering SaaS and XaaS Pricing,’ Felix Mörée addresses this challenge directly.
The book targets founders, executives, and pricing professionals at subscription-based companies who launch new offerings or optimize existing ones.
Mörée brings hands-on expertise from over 10,000 hours advising startups and global enterprises on packaging and pricing. He serves as a partner at Axholmen, a firm focused on commercial strategy, and holds degrees in engineering physics and economics from Lund University.
This marks his fifth book on pricing and profitability; his prior four titles appeared in Swedish and Finnish markets, with one recognized as a top marketing book in Sweden.
The paperback, set for release on February 17, 2026, by Houndstooth Press, spans roughly 100-130 pages in short, focused chapters. It covers the full pricing process without unnecessary length.
What You Will Learn
You will gain a structured framework to build and refine subscription pricing that maximizes revenue, retention, and conversion rates.
The book explains how to package features into tiers, set price points based on value, and avoid common pitfalls that leave money on the table.
You will learn practical steps for strategy development, including customer segmentation and competitive analysis.
It covers pricing model selection – flat-rate, usage-based, tiered, or hybrid – and design principles that align with buyer psychology.
Implementation guidance includes rollout tactics, testing methods, and tools for monitoring performance.
Governance sections show how to maintain pricing discipline over time, handle changes, and respond to market shifts.
The concise format suits busy leaders who need actionable advice without dense theory.
Many subscription companies underprice or overcomplicate; this guide helps you capture more value from products customers already love.
Our Key Takeaways:
The core message centers on treating pricing as a deliberate, data-informed discipline rather than an afterthought to unlock hidden revenue in subscription businesses.
- Founders and executives at SaaS or XaaS companies benefit most when they need to launch, audit, or overhaul their pricing strategy.
- You should read it to gain a complete, step-by-step reference for packaging and pricing subscriptions in under 200 pages of focused content.
- Pricing professionals and product leaders gain clear, practical steps to implement changes without guesswork.
You may also want to check out some of our other bestseller book spotlights.
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