Loyyal announced the launch of Perxi AI on February 6, 2026, introducing a WhatsApp-based AI agent designed to help small and medium-sized businesses run loyalty programs.
The product was released from Dubai, according to the company.
Perxi AI operated entirely within WhatsApp, allowing businesses to create and manage loyalty programs through a chat interface.
Loyyal said neither merchants nor customers needed to download a separate app, removing setup and software barriers typically associated with loyalty systems.
The company positioned Perxi AI as a zero-cost entry solution for SMEs that historically lacked access to retention tools due to software fees, staffing requirements, and training costs.
The agent supported multilingual interactions and provided analytics on customer behavior and campaign performance, according to Loyyal.
Perxi AI also enabled small businesses to participate in broader loyalty ecosystems connected to Loyyal’s marketplace.
The company said future updates would add finance-related features, including banking and credit functions, managed through the same chat interface.
Image Credit: PR Newswire
Why This Matters Today
Customer loyalty tools have traditionally favored large enterprises with dedicated budgets and technical teams. Smaller businesses often relied on manual promotions or third-party platforms that lacked integration and insight.
Loyyal’s Perxi AI targeted that imbalance by embedding loyalty management directly into a messaging app already used by millions of businesses worldwide.
By eliminating apps, dashboards, and upfront costs, the product lowered the threshold for adopting structured retention programs.
The choice of WhatsApp was central to the strategy.
Messaging platforms increasingly served as primary customer touchpoints, especially in regions where mobile-first commerce dominated. Embedding loyalty inside chat reduced friction for both enrollment and ongoing engagement.
The launch also reflected a broader shift toward conversational AI handling operational tasks.
If Perxi AI proved reliable, SMEs could gain access to personalization and analytics capabilities previously limited to enterprise platforms.
Adoption will depend on ease of use, data accuracy, and how well the agent scales across languages, regions, and transaction volumes as small businesses integrate AI-driven retention into daily operations.
Our Key Takeaways:
Perxi AI marked Loyyal’s move to bring enterprise-style loyalty tools to small businesses.
The product centered on accessibility rather than feature depth. WhatsApp served as both the interface and distribution channel. Future expansion into finance will test how far conversational agents can extend into core business operations.
- Loyyal launched Perxi AI, a WhatsApp-based AI agent for managing loyalty programs at small businesses.
- The tool removed app installs, setup costs, and technical requirements by operating entirely through chat.
- Broader adoption will depend on usability, analytics quality, and successful expansion beyond loyalty features.
You may also want to check out some of our other tech news updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness. 🗞️
