Hacking the Human Mind, by Michael Aaron Flicker and Richard Shotton, exposes the behavioral science strategies of 17 of the world’s best brands, including Apple, Dyson, Red Bull, and Starbucks.
The book demonstrates the way the companies use psychological principles in changing perception, building loyalty, and making their products irresistible.
From why we just can’t seem to stop coming back to Amazon to why a two-minute wait for Guinness is sweeter, the authors analyze the subtle ways that brands get in our heads.
A combination of research, stories, and how-to guidance, the book educates marketers on how to apply the same behavioral science techniques to their own campaigns.
It’s not a theory, but a DIY handbook with real-world illustrations and takeaways.
Hacking the Human Mind gives business leaders and marketers a better understanding of why people buy, and how to ethically use those to develop a brand that is seen and trusted.
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