‘Ultimate Guide to Social Media Marketing: Master Today’s Top Platforms, Build Impactful Campaigns, Track and Improve Results’ by Eric Butow arrives in paperback on February 17, 2026.
Eric Butow leads the authorship, joined by Stephanie Garcia, Roberto Blake, and Amanda Robinson. Butow runs Butow Communications Group and focuses on online marketing and technical writing.
The co-authors bring expertise in content creation, video strategy, and platform-specific tactics. This updated edition addresses constant platform changes while keeping core business goals – reach, visibility, and measurable outcomes – in focus.
This book is a step-by-step guide on developing a tailored strategy, producing effective content, incorporating video, managing paid advertising, working with influencers, and applying AI tools for efficiency.
The book targets solopreneurs, small business owners, marketing teams, and beginners who want structured approaches instead of inconsistent posting. It covers Facebook ads, LinkedIn outreach, YouTube for business, TikTok trends, Instagram features, and cross-platform measurement.
What You Will Learn
You will learn to create a focused social media strategy aligned with your business objectives rather than chasing trends. The book explains platform-specific best practices so you can produce content that drives engagement on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
You will gain methods to plan and execute video content, which dominates current algorithms. Sections detail paid ad setup and optimization, influencer collaboration for authentic reach, and AI tools that handle routine tasks while keeping output human.
You also master tracking tools to analyze performance metrics and adjust campaigns for better results. This edition updates tactics for recent platform shifts and emerging features.
Readers finish with a framework to move from random activity to consistent, data-driven growth suitable for small teams or solo operators.
Our Key Takeaways:
The book provides a structured, platform-by-platform roadmap to turn social media into a reliable business tool. It emphasizes strategy over tactics alone, so efforts produce real growth instead of temporary visibility.
- The core message centers on building sustainable campaigns that deliver measurable results across changing platforms.
- It suits solopreneurs, small business owners, marketing teams, and beginners seeking a clear plan beyond daily posting.
- You read it to gain actionable steps for content creation, advertising, influencer work, AI assistance, and performance tracking that fit current social media realities.
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