Your team is the company’s ultimate face, so what better way to share that face with the rest of the world than posting a video on social media introducing your team?
That’s where the Meet The Team trend comes in clutch.
This trend aims to steer away from the faceless corporate image and share what goes on behind the scenes: who manages production, who designs the labels, who creates the company’s content, who answers customer inquiries, who builds websites, and so on.
You can introduce the entire company, focus on separate departments, or take the key players of your brand – it’s up to you. Either way, it is a powerful way to humanize your brand and build deeper connections with your followers and customers.
Here are the benefits of participating in this trend:
Humanizes Your Brand: People want to connect with other people, not chatbots, logos, and designs. Sharing the faces and personalities of your teammates builds relatability and trust.
Highlights Expertise: For brands, this trend is a great way to brag about how talented people on their teams are. Introducing a designer with 7 years of experience or a content creator with their unique vision builds the brand’s credibility.
Encourages Employees: Publicly celebrating your teammates makes them feel recognized and valued. In many cases, this motivates them to keep up the great work.
Increases Engagement: Posts and videos featuring people receive higher engagement than content about products and services, and participating in viral trends can significantly boost your organic reach.
How To Participate In The “Meet The Team” Trend
Step 1: Plan Your Concept
Plan everything out before you film. Ensure all video participants are ready to be on camera, know their moves, and which order they’re going in.
Ensure the space of action is neat – the less clutter, the better. Leave only the necessary accessories and props that fit your brand vibe.
Here are some good questions to ask yourself and the team before filming:
- What vibe are we going for? Fun, relatable, humorous, professional, sarcastic, or fast-paced and energetic?
- Which order are we filming in? Who’s going first or last?
- Will you be holding anything in your hands when it’s your turn? What will it be? (A laptop, mic, camera, coffee, cat, dog, or any other props that complement your profession.)
- Which room are we filming in? Is it a smaller office, a conference room, the ballroom floor, or a car lot?
- If we are filming in a car lot, do we need to set the cars up a certain way? Is the conference room ready to be on camera, or does it need to be tidied up?
- Do we need external lighting, or is daylight enough? What time of day works best for everyone to be filmed?
- Is the camera or phone charged? Does it have enough storage?
- While planning the basics is essential, don’t script everything. Allow your team to improvise on set – this will let their personalities shine and make the video even more authentic.
Step 2: Film Your Video Clips
- You want to film in a well-lit area. Natural light is best, but external light works as well. Avoid having bright light behind your main characters.
- Your camera or phone should be stable. To do this, stabilize it on a tripod and have your teammates do all the movement.
- Ensure you’re shooting in a vertical format – it is best for Reels, TikToks, and Shorts. The 9:16 ratio will work best.
- Film away! Get a few clips of each person so they can review the footage of themselves later, and pick which version they feel most comfortable with. Finish up with a few clips of all teammates hugging, waving, or goofing around all together.
Step 3: Edit Your Final Video
- Pick a user-friendly tool like CapCut, Edits, or InShot to edit your footage.
- Trim the clips to your liking and arrange them in your preferred order, with the group shot being the final one. Ensure each clip is the same length.
- Add smooth transitions between your team members’ videos. If you’re using a premade template from CapCut, your transitions have already been applied for you. If not, CapCut has many transitions you can manually add.
- Add text overlays: At the beginning of your video, put “Meet The Team.” Then, add a text overlay introducing each person by their name and profession in their clip. You can also add how long they’ve been in this position.
- Watch the final video, apply any finishing touches, export, and post! Encourage your team to engage with the video and repost to boost engagement.
This trend offers an excellent opportunity to bond as a team, boost your online reach, and connect with your followers – all at once. Give it a go, and have fun!
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Key Contributors: Stephanie Hill, Vlad Strizheus
