Perplexity announced a new shopping experience that aims to fix what traditional e-commerce has been missing: genuine discovery.
Instead of relying on search bars or affiliate-driven product lists, Perplexity uses conversational AI that understands each shopper’s needs, preferences, and history.
Whether someone is searching for a winter jacket that fits a San Francisco ferry commute or a kitchen gift for a beginner chef, the assistant adapts to the user, not to advertisers.
The platform remembers past searches, learns style patterns, and continues the context across follow-up questions, providing shoppers with recommendations tailored to their lifestyle.
It also replaces endless product grids with clear, focused product cards that surface only what matters: specs, reviews, and decision-ready details.
Through its partnership with PayPal, Perplexity even allows users to check out instantly without leaving the conversation, keeping the shopping flow uninterrupted.
This approach benefits merchants as well. Retailers remain the merchant of record, maintain customer relationships, and see more high-intent buyers thanks to Perplexity’s personalized journey.
With fewer abandoned carts and more informed shoppers, the ecosystem benefits both parties.
The new AI shopping experience is now available to all U.S. Perplexity users on desktop and web, with mobile support to follow soon.
Key Takeaways:
- Perplexity launches conversational, personalized AI shopping.
- Product cards replace endless scrolling and generic lists.
- PayPal powers seamless in-chat checkout.
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