‘Integrity First Selling: How To Create Better Sales With Better Customers’ is a Kindle edition book by Mark Hunter, known as “The Sales Hunter.”
Hunter draws from his background in sales and marketing at Fortune 200 companies before leaving in 1998 to focus on helping salespeople and organizations prospect effectively and maximize profits.
He is also the author of previous bestsellers, including ‘High-Profit Prospecting’, ‘High-Profit Selling’, and ‘A Mind for Sales’.
The book addresses selling in a marketplace where trust is low and noise is high. It presents a practical framework centered on integrity as the key differentiator over product, price, or pitch.
You learn to identify and attract suitable customers, conduct value-driven conversations rooted in trust, secure long-term results without ethical compromises, and cultivate a reputation that generates referrals and repeat business.
It targets both experienced sales professionals and those new to the field. Amazon shows it with a 5.0 out of 5 stars rating based on 4 reviews. No widespread reader reviews appear available yet on major sites like Goodreads, as the book launches in 2026 per podcast mentions from Hunter’s platforms.
What You Will Learn
You will learn how integrity serves as the primary edge in modern sales, where traditional factors like product features or aggressive tactics fall short amid widespread skepticism.
The book outlines steps to pinpoint high-fit customers who align with your values and offerings, avoiding time drains on mismatched prospects.
You will gain tools to guide sales discussions around genuine value and mutual benefit rather than pressure, which fosters trust and positions you as a reliable advisor. It covers maintaining ethical standards throughout the process to close deals confidently without guilt or shortcuts.
Long-term outcomes include stronger customer loyalty, natural referrals, and a personal brand that attracts better opportunities.
This approach shifts focus from selling harder to selling with character, which Hunter argues leads to more consistent results and personal satisfaction in sales roles. The content suits anyone seeking to upgrade their sales method in competitive, trust-challenged environments.
Our Key Takeaways:
Integrity First Selling emphasizes that integrity – not product, price, or pitch – stands as the main differentiator for sales success today. Mark Hunter delivers a straightforward framework to apply this principle across the sales cycle.
- The core message centers on building sales through trust, value, and ethical consistency to create lasting customer relationships and repeatable success.
- It is designed for sales professionals at any level who want to attract higher-quality customers and avoid common compromises that erode confidence and results.
- You should read it to gain practical steps for selling smarter with integrity, which leads to more deals, referrals, and a reputation that supports long-term career growth.
You may also want to check out some of our other bestseller book spotlights.
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