The new PR platform PRVIEW will simplify the cumbersome process of managing events and awards programs for marketing and PR practitioners.
The company, selected to pitch and display as part of Startup Battlefield 200 2025 of TechCrunch Disrupt, is launching its Minimum Viable Product (MVP) this week to beta testers.
PRVIEW is an artificial intelligence-powered Events and Awards Management system that automates administrative tasks, reduces “deadline anxiety,” and enables professionals to focus on strategy and storytelling.
PRVIEW addresses one of the industry’s largest sources of pain specifically by applying vertical AI to computerize the constant manual research required to keep lists of speaking engagements and awards up-to-date.
According to CEO and co-founder Lisa Ann Pinkerton, the industry is clamoring for tools that automate routine tasks, stating that “too many of us across industries are all building and maintaining our own databases.”
Created by PR and AI software innovators, the likes of Pinkerton, a founder of Technica Communications, and CTO Julien Adler, an enterprise and AI software development expert, the platform replaces static spreadsheets with an actual, automated database.
It monitors thousands of opportunities across over 80 industries, automatically tracking and updating deadlines.
Key features of the PRVIEW platform include an automated Deadline Tracking Awards & Speaking Database, live alerts via a Deadline Radar, and Client Workspaces that provide centralized dashboards to monitor and track submissions and progress.
The platform also offers Smart Analytics for win/loss reporting and Task Management via customizable workflows.
By consolidating all the data into one place and streamlining updates, PRVIEW returns valuable hours to in-house teams and agencies.
The company is now providing discounted beta pricing and is selecting 50 Founding Beta Partners to provide direct input before the full public launch of the platform in 2026.
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