Purple announced the launch of Engage on January 27, a CRM and email marketing platform designed to help physical venues turn one-time visitors into repeat customers.
The Manchester-based company said Engage allowed businesses to collect, manage, and activate customer data gathered through guest WiFi networks.
The platform targeted small and mid-sized venues, including cafés, salons, and restaurant groups, that lacked dedicated marketing teams or complex CRM systems.
Purple said Engage combined data collection, customer segmentation, and email marketing in a single interface.
Unlike traditional CRMs that rely on imported contact lists, Engage actively built customer databases through WiFi sign-ins, with built-in consent and compliance controls.
The company said all contacts were collected with explicit opt-in, reducing regulatory risk for venue operators.
Engage was designed to be hardware-agnostic and intentionally limited in scope to avoid enterprise-level complexity.
Purple said the product was priced below larger CRM competitors and was focused on driving repeat visits through personalized email campaigns.
The launch expanded Purple’s product lineup as the company continued to serve venues globally using WiFi-based customer engagement tools.
Why This Matters Today
The launch reflected growing pressure on physical venues to increase customer loyalty as operating costs rise and foot traffic becomes less predictable.
Many small businesses collect customer data through WiFi but lack the tools or expertise to turn that data into repeat visits.
Purple positioned Engage as a practical alternative to traditional CRMs that are often built for online-first businesses.
By tying customer profiles directly to in-venue WiFi usage, the platform focused on customers who were already physically present, rather than broad digital audiences.
Compliance was a central theme. Data protection rules have made customer data collection more complex for small operators, particularly in Europe.
Purple said Engage handled consent and data management automatically, lowering the risk for venue owners.
The move also highlighted continued investment in WiFi as a marketing channel, rather than just a connectivity service.
As competition among CRM and email platforms intensifies, Purple’s approach centered on simplicity and location-based data rather than feature breadth.
For the company, Engage extended its existing guest engagement platform into direct marketing execution, not just data collection.
Our Key Takeaways:
- Purple launched Engage, a CRM and email platform built around guest WiFi data for physical venues.
- The product targeted small and mid-sized businesses with simplified tools and built-in compliance controls.
- The launch showed continued demand for location-based customer engagement tools in offline businesses.
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