Ralph Lauren has officially introduced Ask Ralph, a new AI shopping assistant that combines conversational AI with Ralph Lauren’s timeless fashion brand.
The tool is now rolling out to Ralph Lauren app users in the U.S., giving shoppers personalized outfit recommendations powered by Microsoft Azure OpenAI.
Consumers can ask styling questions like “What should I wear to a concert?” or request specific looks such as “Show me women’s Polo Bear sweaters,” and Ask Ralph delivers complete AI-powered fashion styling suggestions, including shoppable outfit laydowns.
The new AI shopping tool was developed with Microsoft, extending a decades-long partnership that began when Ralph Lauren launched one of the fashion industry’s first e-commerce platforms.
Powered by generative AI technology, Ask Ralph uses natural language processing to mimic the experience of working with an in-store stylist.
It provides curated styling inspiration, outfit recommendations across Polo Ralph Lauren’s men’s and women’s collections, and seamless shopping integration.
As consumers interact with Ask Ralph, the platform will expand to more Ralph Lauren brands, add new personalization features, and launch in global markets.
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