‘The 1-10-10 Strategy’ book by Bill Fortenberry presents a simple system for small businesses to gain significant organic reach on Facebook. It outlines the 1-10-10 Strategy: post once per week, include ten photos in that post, and share it in ten local Facebook groups.
Author Bill Fortenberry developed this approach while running his family’s single-location company, where it delivered content to 50,000 local consumers weekly despite no marketing budget.
He reports competing against billion-dollar brands and later applying the method to consulting clients – one increased from 15 weekly views to 10,000 in the first month, with phone inquiries surging the next.
Fortenberry founded Fortenberry Marketing and has assisted dozens of small businesses in generating millions in revenue through organic Facebook tactics. He lives in North Carolina and directs income toward mission work.
The book targets small business owners, local service providers, and anyone seeking ad-free visibility on the platform. Public reviews remain limited as this appears to be a recent or niche Kindle release, with no widespread Amazon reader ratings or detailed feedback available across major sources.
What You Will Learn
You will learn a straightforward, repeatable process to reach thousands of targeted local users on Facebook without spending on ads or posting daily.
The core method breaks down into posting once a week, using 10 photos to boost engagement, and distributing that post across 10 relevant local groups.
Fortenberry explains why this structure aligns with Facebook’s organic distribution algorithm and how it helped his business outperform competitors with large ad spend.
You will get practical steps that his clients followed, including examples of view increases and lead generation results. The book avoids complex funnels or constant content creation, focusing instead on consistency and group sharing for visibility.
It is for you if you run a local business, have limited time or budget, and want measurable exposure to nearby consumers. Reading it provides a tested alternative to paid advertising, based on real outcomes from Fortenberry’s experience and client applications.
Our Key Takeaways:
The 1-10-10 Strategy offers small businesses a low-effort path to substantial organic reach on Facebook by leveraging one weekly post, ten photos, and ten local group shares.
- The core message centers on a minimal-input system that delivers thousands of views and leads without paid ads, as demonstrated in the author’s family business and client results.
- You benefit most from this book if you own or operate a local small business seeking targeted exposure without marketing budgets or heavy time commitments.
- You read it to access a proven, ad-free framework that has produced documented revenue growth for multiple businesses through consistent organic Facebook tactics.
You may also want to check out some of our other bestseller book spotlights.
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