In AI First, Adam Brotman and Andy Sack address the pressing question of how artificial intelligence will transform the business landscape.
Sparked by a conversation with OpenAI CEO Sam Altman, who predicted that AI could handle 95% of current marketing tasks, the authors embarked on a journey to interview some of the world’s most influential tech visionaries.
The book compiles insights from leaders such as Bill Gates and Reid Hoffman to present a compelling argument for why every company must adopt an “AI-first” mindset.
The book goes beyond theory, offering a practical playbook for redesigning jobs, strategies, and organizational structures to thrive in this new reality.
It emphasizes the need for experimentation and adaptability, showcasing real-world examples of companies that are already successfully integrating AI.
By outlining the shift from traditional digital strategies to AI-driven operations, Brotman and Sack provide a roadmap for leaders who want to future-proof their brands against the tidal wave of technological change.
Key Takeaways:
- AI is predicted to handle the vast majority of traditional marketing tasks in the near future.
- The book features exclusive insights from tech leaders like Sam Altman and Bill Gates.
- Adopting an “AI-first” mindset is essential for future-proofing business strategy.
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