Revenge of the Tipping Point by Malcolm Gladwell revisits the concept of social epidemics introduced in his groundbreaking book The Tipping Point.
Twenty-five years later, Gladwell expands on the idea by exploring how both positive and negative forces can reach critical mass and reshape society.
He introduces new concepts like “overstories” and the “magic third,” while also examining the outsized role of superspreaders in fueling cultural, social, and even criminal movements.
Drawing from real-world examples, Gladwell highlights cases such as Miami’s Medicare fraud, the opioid crisis, and the way misinformation spreads online.
These examples show how environments and human behavior interact to spark chain reactions that alter entire communities.
His insights remind readers that understanding tipping points is essential for recognizing, and even steering, the forces that shape our world.
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