Salesforce has unveiled Agentforce Commerce, a major advancement in unified retail technology designed for the new wave of consumer AI shopping.
With AI assistants driving a 119 percent surge in global retail traffic this year, Salesforce is providing brands with the tools to extend their product catalogs into AI platforms like ChatGPT, while still maintaining control over their customer relationships.
The platform helps retailers syndicate product data to new AI discovery channels, capture more customers, and deliver seamless checkout experiences powered by agentic automation.
Agentforce Commerce also brings powerful capabilities to brands’ owned digital properties.
New features, such as Guided Shopping, Order Routing for Order Management, and agent-powered merchandising actions, enable retailers to offer fully personalized shopping experiences grounded in company data, customer profiles, and real-time insights.
Leading brands, including Pandora and Pacsun, are already adopting the platform to boost conversions, automate customer service, and connect with younger audiences across emerging AI-driven channels.
Key Takeaways:
- Agentforce Commerce enables retailers to syndicate their product catalogs into AI platforms, such as ChatGPT, for broader customer acquisition.
- Brands can deploy personalized agents across their sites, apps, and stores to drive higher conversions and loyalty.
- Unified data from Sales, Service, Marketing, and POS powers a complete agentic shopping experience across every channel.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
